The New Yorker’s Revamped Paywall is Driving New Readers and Subscribers

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by: Justin Ellis | Nieman Lab

The trick to turning readers into a group of frothing hoarders: Tell them they can dive into The New Yorker’s archive and leave with as many stories as their arms can bear. Instead of parents stampeding the aisles of their local Walmart for this season’s Elmo, you get people crawling over one another to snatch up a Junot Diaz, an Alice Munro, or that David Grann they’ve been eyeing for a while.

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