The State of Mobile Ad Spending in 5 Charts

by: Ricardo Bilton | Digiday

By now, mobile’s ascent is uncontested. But still unknown is how fast it will continue to climb — and how high it will go.

 

Start with the usage numbers. Americans spend an average of two hours and 57 minutes a day on mobile devices, a hair more than they do on television, according to app analysis company Flurry. EMarketer expects the global number of smartphone owners to surpass 2 billion by 2016, which represents half of mobile phone owners overall.

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