by: Garett Sloane | AdWeek
On the same day it released disappointing first-quarter earnings and watched its stock tumble 18 percent, Twitter announced a new deal with Google that it hopes will lift the business. Now, when brands buy ads on Google they can also order Promoted Tweets as part of the mix.
The deal places Twitter’s ad inventory in front of Google’s DoubleClick Bid Manager clients. Lately, Google and Twitter have become much closer, a marriage of necessity, with Facebook rising as the go-to platform for targeted digital advertising.