Why Micropayments for News Schemes Struggle to Take Off

by: Ricardo Bilton | Digiday

The history of the Web is dotted with the graves of micropayments startups that tried to give people an easy way to pay for online content à la carte. But despite the rapid rise and fall of companies such as Beenz, BitPass and Peppercoin, new entrants and publishers are still holding onto the micropayments dream.

 

Consider Blendle, an “iTunes for news” tablet app and website that lets readers access individual articles for 13 to 38 cents.

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