Why Storyful Is Expanding Its Business to Work With Brands

by: Joseph Lichterman | NiemanLab

DUBLIN — During halftime of a February 2013 basketball game at Mississippi’s William Carey University, cheerleader Ashlee Arnau ran toward the center circle, did a front flip, grabbed a basketball, and flung it into the basket from half court.

 

The video went viral. An original video of the shot has nearly 1 million views on YouTube, the highlight was shown on ESPN’s SportsCenter, and Arnau appeared on the Today Show.

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