Why The New York Times Teamed Up with Kickstarter

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by: Eric Blattberg | Digiday

The New York Times greeted visitors to its site homepage on Tuesday with “Strike,” a brief documentary about amateur bowler Bill Fong shooting for three consecutive perfect games. But the video didn’t come from the NYT’s in-house video team; instead, it was the work of Joey Daoud, a 27-year-old documentary filmmaker whom the Times found through crowdfunding site Kickstarter.

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