Buyers Cast Doubts on Publishers’ Pivot to Video

The great pivot to video continues. In the past few weeks alone, the publishers that said they were shifting resources to video (and often laying off staff in the process) has included Vice, Fox Sports, Sports Illustrated and MTV News. Underpinning all of these moves is an inconvenient truth: Advertisers love digital video more than users. And even ad buyers are wondering if this will pan out.

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