BuyLookSell Creates Modules for Online Classifieds

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By: E&P Staff

BuyLookSell Inc., Orem, Utah, has released seven new Web service modules aimed at enabling newspapers to expand their existing classified advertising business.

The modules — provided with no up-front costs to the newspaper — integrate directly into a newspaper’s existing online advertising section, providing the ability to capture automotive, finance, insurance, and real estate leads through online classified advertising sections; offer online employee-recruitment services; sell captured leads and access to employee resumes at a premium through BuyLookSell’s CaptiveLeads service; and request additional custom programming services.

Placed as links within individual classified ads, the service modules provide newspapers with incremental revenue potential of $10 – $40 for each lead collected, and $300 – $5,000 for each resume-subscription service sold.

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