BuzzFeed and the Digital Media Meltdown

In retrospect, BuzzFeed CEO Jonah Peretti’s March 2014 memo to staff, titled “Is History Repeating Itself?” reads like an extended challenge to the rule that every headline ending with a question mark can be answered with a “no.” Peretti told his LOLing troops that “we’re at the start of a new golden age of media” and compared their digital outfit to an early-stage Time Inc.

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