BuzzFeed Didn’t Give Up on Tumblr, and It’s Reaping the Benefits

BuzzFeed unleashed a viral sensation in February 2015 when it plucked a photo of a dress from Tumblr and posted it on its site. “The Dress” didn’t just garner BuzzFeed 28 million views in a day, it also helped show BuzzFeed the power of Tumblr.

Since then, BuzzFeed has turned greater attention to the platform that brought it “The Dress.” Cates Holderness, the community team member who discovered The Dress photo while managing BuzzFeed’s Tumblr, has since made it her full-time focus. In that time, BuzzFeed’s Tumblr following has more than doubled to top 1 million.

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