BuzzFeed Signs Partnership With Yahoo Japan

BuzzFeed has signed a joint venture with Yahoo Japan, which until recently was the country’s top search portal before Google gained a slight lead.


After expanding into eight countries (the United Kingdom, France, Australia, India, Germany, Mexico, and Canada) with localized news feeds, BuzzFeed says that 45 percent of its total traffic in July came from outside the U.S. Its deal with Yahoo Japan, however, marks the first time that BuzzFeed has found a local partner for an international launch.

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