By: Tim Walker | Independent.co.uk
You can laugh all you like at its lists – 15 Most Inspiring Moustaches In the Animal Kingdom – but BuzzFeed is deadly serious, says Tim Walker. The website recorded 85 million visitors in one recent month.
The realisation of BuzzFeed’s ambitions will depend in part upon its latest venture: in October, the site launched French, Spanish and Brazilian Portuguese home pages, offering not only non-English captions for cat gifs, but also – it hopes – a more local sense of humour. The posts will be crowd-sourced from English language students, who will translate each post as part of their coursework, using an app called Duolingo.