BuzzFeed’s SponCon Lets Display Advertisers Request Editorial Content for Their Target Audiences

To bolster its display advertising business, BuzzFeed is asking marketers what kinds of people they want to reach, then having its editorial team create content specifically designed to attract them.

Imagine an alcohol brand that wanted to reach female millennials who like to drink in the summer, love nail art and are interested in LGBTQA issues.

RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *