BuzzFeed’s Tweaked Studio Strategy Showcases Challenges for Publisher Studio Units

It wasn’t Jonah Peretti admitting defeat, but it sure signaled a different emphasis.

Last week, BuzzFeed named Cindy Vanegas-Gesaule, head of programming for BuzzFeed News, as the new head of its BuzzFeed Studios unit, which produces shows for external platforms and buyers ranging from Facebook to cable TV.

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