BW Launches ‘LatinoWire’ in Partnership with impreMedia

By: E&P Staff

Business Wire (BW) today announced the launch of LatinoWire — a move that involves a distribution agreement with impreMedia, the Hispanic news-and-information company.

LatinoWire’s reach includes more than 1,200 Hispanic print and broadcast media nationwide. BW content will be displayed on impre.com, a Web portal with a digital network of impreMedia’s daily, weekly, and monthly publications.

Among these publications are El Diario La Prensa in New York, La Opinion in Los Angeles, and La Raza in Chicago.

BW provides press releases and other content to clients that include newspapers.

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