Cablevision to Re-brand ‘Newsday’ Auto Classifieds

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By: E&P Staff

Cablevision Systems, the new owner of Newsday, is re-branding the print and online auto classified section of the Melville, N.Y.-based paper as Optimum Autos, effective Jan. 1.

Optimum Autos runs on iO TV Channel 605.

“We are pleased to announce that Newsday has joined with Optimum Autos, creating the region’s premier multimedia automotive portal and resource, enhancing the experience for car-buying consumers with an unparalleled local focus,” Ken DePaola, executive vice president of sales and marketing at Newsday, said in a statement.

“Cablevision’s Optimum Autos will provide our advertising customers with the best of all worlds: maximum coverage across print, interactive and cable TV platforms, easy to use technology for uploading, searching and reporting, and customizable local environment that will cater to our marketplace’s automotive buyers and sellers like no other,” he said.

When Optimum Autos at Newsday is launched it will provide those looking for autos with reviews and pricing information from Kelley Blue Book and J.D. Powers and Associates, 360 degree interior and exterior views of vehicles, videos, and advanced search capabilities.

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