By: Mark Fitzgerald
For a new customer appreciation program at the Lodi (Calif.) News-Sentinel, Circulation Director Steve Knape has been combing through subscriber lists to find longtime readers who are recognized with a note on the front page of Tuesday editions that says, “Good morning (subscriber name here), thanks for reading the News-Sentinel!” And then Hanner came across Sadie Jauch. The 102-year-old has been reading the News-Sentinel religiously for 90 years.
Knape and Editor Richard Hanner quickly decided a short note wouldn’t be enough. Knape brought flowers to Jauch’s home, accompanied by reporter Jordan Guinn and photographer Dan Evans.
“Everyone who went out there came back saying, ‘What an amazing lady, very sharp, healthy ? and she doesn’t look a day over 70,” says Hanner. In a front-page story, Jauch recalled first reading the News-Sentinel in 1920 for free because her brother was a paperboy.
Every journalist must ask a centenarian her keys to longevity, of course. Jauch’s advice: “Keep that pump going, eat well and get some fresh air.” With a laugh, editor Hanner says Jauch has inspired a new ad slogan for the newspaper: “Read the Lodi News-Sentinel ? and live to be a vital, intellectually alert 102 years old like Sadie.”