(AP) Par Ridder, vice president and advertising director of The Tribune of San Luis Obispo since 1999, will become president and publisher effective Nov. 1, the newspaper’s corporate parent, Knight Ridder, announced Tuesday.
Ridder replaces Harold Higgins, who has been named publisher of the St. Paul Pioneer Press.
In the two years he has been advertising director, ad revenue has grown at a faster pace than at any other Knight Ridder paper, the company said.
“Par Ridder is an instinctive sales executive with the broadness of vision that will enable him to bring together all parts of the newspaper seamlessly,” said Steve Rossi, president of Knight Ridder’s newspaper division.
Ridder, 33, is the son of Knight Ridder Chairman and Chief Executive Tony Ridder.
Before joining The Tribune he was recruitment manager at the Contra Costa Times in Northern California from 1997 to 1999. He also worked as a retail sales representative for The Washington Post and was a circulation zone manager for the Akron (Ohio) Beacon Journal.
San Jose-based Knight Ridder, the nation’s second-largest newspaper publisher, has 32 daily newspapers in 28 U.S. markets, including the San Jose Mercury News, The Miami Herald, and The Philadelphia Inquirer.