Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story — and not a whole lot has changed since then. The fundamental challenges remain: It’s hard to multitask with spoken-word audio when you’re browsing other things. We still don’t have a true “BuzzFeed for audio” to elevate clips with viral potential. And now silent autoplay videos on Facebook and Twitter are training users to expect an entirely different engagement experience.
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