Can Local News Websites Shift From Annoying Their Readers to Serving Them?

Indeed, too many local news websites look like scrambled piles of puzzle pieces: slow-loading ads, thumbnail links to articles irrelevant to the paper’s readership and pop-ups asking readers to subscribe.

“It’s a mess,” said Rich Gordon, digital innovation director at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications.

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