Can The Sun Make a Free Digital Model Work?

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At a time when most publishers are turning to paywalls,The Sun is going in the opposite direction, abandoning its paywall to cast its lot with the rocky and difficult digital advertising world.

 

Later this month Britain’s best-selling newspaper will go free, a decision made soon after Rebekah Brooks returned as CEO of parent News Corp’s U.K. newspapers. She told staff the title will become “predominantly free” from the end of the month, with a sprinkling of paid features such as its fantasy football game Dream Team.

 

The bold move faces several hurdles, according to media buyers.

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