Canceling Que, Plastic Logic Works on Next-Gen E-reader

By: Jim Rosenberg

Plastic Logic has revised its product strategy, canceling introduction of its original Que e-reader in favor of development of a next-generation ProReader. The company had planned to ship the thin, lightweight, large-screen Que this summer.

“We recognize the market has dramatically changed, and with the product delays we have experienced, it no longer make sense for us to move forward with our first-generation electronic reading product,” Plastic Logic CEO Richard Archuleta said in an Aug. 10 statement.

“We plan to take the necessary time needed to re-enter the market as we refocus, redesign and retool for our next generation ProReader product,” Archuleta added. “We continue to perfect our core plastic electronic technology and manufacturing processes that are central to our product’s unique value proposition.”

The original flexible Que layered grayscale e-paper over an active-matrix backplane using Plastic Logic’s own approach to arraying transistors on a plastic substrate to make the 10.7-inch touchscreen for the one-third-inch-thick, one-pound tablet (See June E&P).

Founded in 2000 by researchers from the Cambridge University’s Cavendish Laboratory, Plastic Logic has research and development facilities in Cambridge, a manufacturing plant in Dresden, Germany, and management, engineering, and sales offices in Mountain View, Calif.

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