By: George Garneau
NICHOLAS CANNISTRARO JR. is stepping down as senior vice president of the Washington Post to replace Ray Gaulke as chief marketing officer of the Newspaper Association of America, the association announced.
“There has been no single newspaper marketing executive more involved in the industry reorganization and redirection of the past few years,” NAA president and CEO Cathleen Black said. Cannistraro “will be a key player in the integrated industrywide program to strengthen and expand newspaper marketing and readership that NAA announced last month.”
The Post said it was not replacing Cannistraro, 54, as senior vice president, leaving advertising leadership with ad director Steve Hills.
Cannistraro, who left Bristol-Myers Corp. to join the Post in 1982 as vice president of marketing, was a board member of the former Newspaper Advertising Bureau, International Newspaper Advertising and Marketing Executives, and was instrumental in their merger last year to form NAA.
He will be based in NAA headquarters in Reston, Va., and will travel to NAA advertising offices in New York, where Gaulke was based.
Gaulke, like Black a former Gannett Co. executive, “has announced his intention to leave” after less than two years, NAA said in a release. He did not return phone calls to his office.
Gaulke joined NAB in June 1991 under Len Forman, who was NAB president and is now NAA chief operating officer.
“The newspaper industry has found the right man at the right time in Ray Gaulke,” Forman said at the time. Gaulke joined the bureau from Whittle Communications, where he was executive vice president. From 1983 to 1989, he was publisher of Gannett’s USA Weekend and president of Gannett Media Sales.