By: E&P Staff
Canwest Publishing Inc., Canada’s largest publisher of paid English-language dailies, will be the “Official Regional Newspaper Publisher” for the 2010 Olympic Winter Games in Vancouver, it was announced Wednesday.
The sponsorship provides the Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) “with greater regional advertising avenues through a value-in-kind allocation of print and online advertising” in
Canwest’s ten regional daily publications.
Canwest will receive exclusive rights in the regional newspaper publisher product/service category for the 2010 Winter Games in addition to the Canadian Olympic team for the Beijing 2008, Vancouver 2010 and London 2012 Games.
Canwest noted the sponsorship is a marketing and advertising partnership independent of its news coverage of the Games.
Canwest will produce a series of information guides about the 2010 Winter Games on topics such as transportation, ticketing, sports, and arts and culture.
“This partnership provides VANOC with top-notch communications vehicles that will enable us to share and celebrate the spirit of the 2010 Olympic and Paralympic Winter Games,” said VANOC CEO John Furlong said in a statement.
“Our investment in the 2010 Winter Games is the largest sponsorship commitment in our history,” said Dennis Skulsky, Canwest Publishing’s president and CEO. “Our regional newspaper network is thrilled to play a key role in promoting one of the biggest events of our generation — right in our backyard — and we will continue to deliver comprehensive and
objective coverage of the Games to our readers across the country.”
The newspapers involved in the sponsorship are
The Gazette in Montreal; Ottawa Citizen; Windsor Star; Regina Leader-Post; Saskatoon StarPhoenix; Calgary Herald; Edmonton Journal, Vancouver Sun; The Province in Vancouver; and the Victoria Times Colonist.