CARS.com BECOMES PREMIERE PROVIDER ON ABOUT.com

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By: Staff reports

Classified Ventures Creates Special Co-branded Section

Cars.com announced yesterday it will be the premier provider of automobile listings on About.com, the network of niche vertical sites.

The companies created a cobranded cars section on About.com’s AboutAutos channel. The section includes editorial content from cars.com, along with quote requests and car listings.

Bill Krohn, vice president and general manager of cars.com, said the deal is part of his company’s strategy to get distribution deals with large portals and national Web sites.

Cars.com is a division of Chicago’s Classified Ventures Inc., which is owned by eight leading newspaper companies.

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Staff reports



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