Cars.com Partnering With Spanish-Language Portal Terra

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By: E&P Staff

In a kind of Spanish-language equivalent of the growing partnerships between newspaper chains and Yahoo, Cars.com Wednesday announced an exclusive partnership with the Web portal Terra.

Cars.com — a division of Classified Ventures LLC, which is owned by Belo, Gannett Co. Inc., the McClatchy Co., and Tribune Co. — said its inventory of more than 2 million new and used vehicles will appear on Terra.com’s automotive channel. Terra.com visitors will also have access to Car.com’s private-party listing service, Sell It Yourself.

“Working with Terra.com connects Cars.com advertisers with an important audience they might not otherwise reach,” Cars.com President Mitch Golub said in a statement. “At the same time, we are building on our strategy to meet the needs of Spanish-speaking car shoppers.”

Earlier this year, Cars.com launched a Spanish-language site, allowing visitors to search for used cars in Spanish.

Terra.com said that among its unique visitors, 60% are online daily, and 50% indicate they would purchase a car on the Internet. Terra.com users by a margin of 84% rate the Web as the best media source for automotive information, the portal said.

Cars.com’s partnership network includes such automotive destination sites such as Kelley Blue Book’s kbb.com; MSN Autos; ForbesAutos.com; and ConsumerGuide.com.

Cars.com advertisers can reach two-thirds of all online used-car shoppers through that network, Golub said.

Terra.com is the U.S. Hispanic division of the Terra Networks group, a global Internet business that operates Web sites in the United States, Spain and Latin America, and is the largest Internet access provider in Spain and Latin America.

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