CCI Europe and ‘The Hindu’ Create Ad Outsourcing Venture

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By: E&P Staff

Indian daily ‘The Hindu’ and Denmark’s Stibo, parent company of publishing systems developer CCI Europe, have created CCI Sourcing to produce publications’ display ads.

Based in India, the company uses designers trained by ‘The Hindu’ for the newspaper environment. It will focus on providing European and North American publishers with efficient and cost effective production and handling of display ads and page production.

CCI Sourcing designers handle “unique, top-end design tasks that publishers and advertising agencies have traditionally found too complex to outsource,” CCI Europe announced. The venture also can take over “repetitive tasks that erode an ad production department’s efficiency.”

CCI Europe Chief Strategy Officer Johnny Thogersen is President of CCI Sourcing.

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