‘Charlotte Observer’ Signs Deal with Local NBC Affiliate

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By: E&P staff

The Charlotte (N.C.) Observer and WCNC-TV, the local NBC affiliate, have announced a convergence agreement.

The Knight Ridder paper and the Belo-owned television station will share some resources, collaborate on stories, and promote each other’s news coverage.

A small WCNC studio will be set up in the Observer newsroom for on-air appearances by Observer editors and reporters. The paper and TV affiliate will share news exclusively, according to the collaboration agreement, which is the first of its kind for each.

“This significantly extends the reach of our journalism,” Rick Thames, editor of the Observer, said in a statement. “Collaboration will give people the depth of newspapers combined with the immediacy of television.”

The Observer, with a circulation of more than 900,000, is the largest newspaper between Atlanta and Washington. WCNC reaches more than 700,000 households each week. The two together will reach more than a million adults weekly.

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