By: E&P Staff
RedEye, the free quick-read Chicago tabloid published five days a week is adding a Saturday weekend edition that will be home-delivered for free, its parent paper, the Chicago Tribune, announced Wednesday.
The first edition will launch May 5.
Unlike the weekday RedEye, the weekend edition will offer advertisers zoned preprints.
RedEye distributes about 150,000 copies daily, concentrating on neighborhoods with higher percentages of young adults and on commuter stops. The weekend edition is expected to have a distribution of 100,000, the Tribune said. RedEye said it will launch an ad and promotion campaign for the home-delivery option.
Readers who want delivery can register online at redeyeweekend.com or by calling 1-877-4-REDEYE. A sampling program will also encourage home delivery.
RedEye said its weekly readership reached 685,500 in 2006, up nearly 20% from 2005.
“We are committed to meeting the needs of our loyal readers, and our research indicates strong demand for a weekend edition,” Brad Moore, RedEye’s general manager, said in a statement. “Building on our focus of young adult consumers, we are excited about the new opportunities this will provide for our growing advertiser base.”