By: Mark Fitzgerald
The Chicago Sun-Times, censured in July 2004 for fraudulently overstating its circulation, will resume normal Audit Bureau of Circulations (ABC) reporting this month, President and CEO Cyrus F. Freidheim Jr. told analysts Tuesday.
As a result of ABC’s 2004 action, the tabloid was audited every six months rather than annually, and was excluded from the semi-annual FAS-FAX reports of top-line paid circulation numbers. It has also been restating circulation results from the years of the circulation fraud.
The reporting period for the next FAS-FAX ends March 31.
During the conference call, Freidheim reiterated the theme of the current Sun-Times marketing campaign, which uses Scarborough research to back its claim of being the most widely read newspaper in the city of Chicago.
“People don’t know that,” he said. “Sun-Times readers buy 83% more groceries than the Tribune (readers), reflecting our demographic of larger families.”