Chicago Tribune to Expand Microzoning Publishing Intiative

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By: E&P Staff

Eastman Kodak Co., Rochester, N.Y., said Monday that the Chicago Tribune Publishing Group has expanded its commitment to using Kodak’s Microzone Publishing Solution, the technology underlying the newspaper publisher’s Tiblocal Web-publishing initiative in the Chicago area.

Triblocal will expand into more communities this year according to Chicago Tribune Publishing Group President Scott C. Smith.

The community Web portals are designed to reach highly localized advertisers and readers, include local citizens’ contributions, and possibly support community newspapers (E&P Online, April 10). Several portals were launched this year, and two 16- to 32-page weeklies are now published using reader-supplied content.

“Extremely pleased” with the Kodak solution’s functionality, Smith said in a statement that it “provides an efficient way to handle the content that is provided by and for the community.” Readers can submit, stories, photos and local events listings; advertisers can create, place, pay for, manage and store ads; publishers can aggregate content, edit copy, assemble pages and output for print or the Web.

“The KODAK Microzone Publishing Solution … creates growth opportunities for newspapers, enabling them to develop new products and revenue streams as they compete in a changing media environment,” Kodak Chairman and CEO Antonio M. Perez said in the same announcement.

“There is a synergy between the various technologies that we offer across our portfolio that can be deployed by newspapers to take advantage of the strength of digital printing in producing highly personalized and short print runs in an economical manner,” added Publishing Market Segment Vice President H. Jack Knadjian.

The Chicago Tribune is the first U.S. newspaper to use Kodak Microzone Publishing, and Tribune Co. is considering its use at other properties.

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