ChicagoTribune.com Requires Registration

By: Wayne Robins

The Chicago Tribune Internet Edition is the latest major newspaper Web site to require free registration.

In the spirit of candor that has been standard operating procedure, the message on the registration page of the site (http://www.chicagotribune.com) admits: “Of course, we … want to increase the value of our site to the advertisers who pay much of the cost of producing it. By asking you to register and share a bit of information with us, we can better describe our audiences’ characteristics to advertisers.”

The disclaimer says e-mail addresses won’t be shared with third parties — unless registrants want them to be.

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