China Daily’s European Edition Gets ABC Certification

By: Roy Greenslade | The Guardian

The English-language Chinese newspaper, China Daily European Weekly, has had its first ABC audit, which reveals an average distribution of 86,752 copies in the period July to September 2012.

Editor Songxin Xie, who also chairs the publishers, China Daily UK, said: “Achieving the ABC certification is an important milestone for us, demonstrating our willingness and commitment to integrate into the European industry standard… [It] is our first step to showing the UK and Europe that we mean business, that we are here to stay.”

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