Cincinnati Papers Happy With Blue-Collar Job Site

By: Lucia Moses

Eight weeks after Cincinnati’s two dailies launched Cincinnati JobMatch to compete with Monster.com, the papers’ new blue-collar job site reported a better than expected response, with more than 25,600 area job-seekers registering with the site.

Cincinnati is on classified directors’ radar screen because it’s the testing ground for Monster’s attempt to grow beyond white-collar jobs. The market leader in career sites, Monster launched TriState JobMatch in Cincinnati a week after the newspapers’ debut, and has said it plans to extend its Cincinnati model to at least 100 second-tier markets over the next few years.

Tom Smith, classified advertising director for The Cincinnati Inquirer, Cincinnati Post, and Cincinnati.com, said while his site “needs some tweaking” to make it more user-friendly, he’s “pleasantly surprised” by the number of registrants. “I’m confident we made a good start,” said Smith, who would not disclose the site’s revenue.

About half the registrants used the site’s apply-by-phone phone feature, designed for people without Internet access, while the other half registered via the Web, Smith said.

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