By: Joe Nicholson
Multimillion-dollar Spree Includes Newspapers
A multimillion-dollar multimedia campaign will break this week
for a new company, Atlanta-based Cingular Wireless, with a full-
page ad in The Wall Street Journal and a double-truck in
USA Today, E&P has learned.
The ads in those two national papers Monday mark the beginning of
weekly ads, either full-page or double-truck, in those two papers
in coming months. The campaign also will include broadcast and
cable TV, magazines, outdoor, radio, point-of-sale, direct mail,
and online. The firm was expected to carry out local promotions,
which could include local newspaper advertising.
Cingular Wireless, with 20 million customers in 38 states, was
formed by BellSouth and SBC Communications. The campaign, which
is being handled by BBDO New York and Atlanta-based BBDO South,
will use the tag line, “What do you have to say?”
Joe Nicholson (firstname.lastname@example.org)
is an associate editor covering marketing and advertising for E&P.
Copyright 2001, Editor & Publisher.