By: Press Release
CIPS Marketing Group, Inc., the industry’s leading marketing and distribution firm, has partnered with the Tracy Press to oversee the distribution of the northern California weekly newspaper.
The partnership with the Tracy Press is a great addition to CIPS Marketing Group’s already extensive distribution network. It is another important strategic partnership, with CIPS Marketing offering distribution services for the weekly newspaper in a geography where they already have several partners and extensive assets. The weekly distribution cycle is at the core of CIPS Marketing’s service offerings and expertise.
In response to the CIPS partnership Will Fleet, Tracy Press Publisher said, “I’m very pleased to announce our partnership with CIPS Marketing Group. I have prior experience with CIPS when I was publisher of The Fresno Bee. They did a good job for us there and in San Luis Obispo, and we look forward to working with them here in Tracy to provide the best possible service to our valued advertisers and readers.”
Manuel Collazo, CIPS Marketing’s Vice President Sales & Marketing added, “The partnership with the Tracy Press further expands our footprint in California and on the West Coast. Weekly delivery, both saturation and paid home delivery, is a core competency for CIPS Marketing and a fundamental part of our service offering. A partnership such as this, where our organization is well leveraged and the service offering is a core competency, allows for a smooth and quick transition for the customer – two things every newspaper client is looking for today! We are looking forward to a smooth transition in Tracy.”
“CIPS continues to grow our client portfolio with publishing partners throughout California and the nation. More publishers are seeking effective distribution outsourcing solutions that allow them to focus on their news and advertising products. We have demonstrated the integrity and service quality that instills the confidence to do so. Our talented team of marketing and operations professionals is what makes CIPS Marketing Group the industry leader and partner of choice for our customers.” added Michael Lynch, President and CEO.