Circa Looks to Turn Buzz into a Business

By: Ricardo Bilton | Digiday

Circa launched in 2012 to much acclaim. It was a slick news app that was decidedly mobile first. By breaking down news updates into their constituent parts, dubbed “atoms,” Circa says it makes it easier for people to both read and keep up with ongoing stories. It quickly became a darling of “the future of journalism” crowd and attracted $5.7 million in venture capital.  Google and Apple even counted Circa as one of the best apps of 2013.

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