Circulation Departments Increasing Profitability

By: Adolfo Mendez | Inland Press

Newspaper circulation departments are increasing profitability according to the recently released 2010 National Cost & Revenue Study for Daily Newspapers, conducted by the Inland Press Association and co-sponsored by the Media Financial Management Association.

Circulation profit ranges from 46.9 to 48.1 percent for the various circulation sizes represented by the 2010 study, which covers 2009. This same measurement for 2008 failed to yield even 30 percent circulation profits in all circulation sizes.

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