By: Erin Olson
CityXpress Corp. Tuesday announced its launch of an online, multi-market travel auction called GetAwayXpress. The program, which begins Nov. 7, will gather travel items from 16 newspapers in 14 markets into one site and promote it as a single 10-day event auction.
Travel is one of the most consistently successful categories in CityXpress’ newspaper event auctions, but it faces a great deal of online competition, according to CityXpress President/CEO Phil Dubois. GetAwayXpress provides an online alternative for newspapers to offer their advertisers.
“GetAwayXpress is a great way for newspapers to get more involved in the travel advertising category, one of the areas that we believe offers them significant opportunities to grow their revenue over the next few years,” Dubois said in a statement.
Through GetAwayXpress, newspapers can generate ad revenue and secure new advertisers by offering newspaper ad credit to advertisers if their auction products sell. The online exposure also widens advertisers’ consumer markets.
The 16 newspapers participating in the first GetAwayXpress auction include The Philadelphia Inquirer and Philadelphia Daily News, the St. Louis Post-Dispatch, The Arizona Republic, and the Contra Costa Times.
GetAwayXpress is the first of a planned series of travel marketplaces over the next year, with the second scheduled for March 2005.