Classified Ventures’ Homescape Signs Century 21 Brokers

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By: E&P Staff

Homescape, the national real estate search site owned by the newspaper joint venture Classified Ventures, announced Tuesday it has forged advertising partnerships with several Century 21 broker councils.

The new partners include the Century 21 Las Vegas Broker Council; Northwest Inland Empire Broker Council in California; and the Southern Idaho Broker Council.

The partnership enables all listings from the 42 offices in the three broker councils to be featured on Homescape.com and the local newspaper partner, The Idaho Statesman in Boise.

Among the features of being on Homescape.com are priority-listing placement on the site, unlimited photos, virtual tours, and Century 21 logo for branding.

Brokers will receive leads via e-mail and phone, and are expected to see increased traffic directly to their Web site.

“Homescape is pleased to provide the offices in the Century 21 Las Vegas Broker Council, Century 21 Northwest Inland Empire Broker Council, and Century 21 Southern Idaho Broker Council with the additional traffic and exposure garnered with this advertising agreement,” Tim Fagan, president of Classified Ventures’ Real Estate Division, said in a statement. “According to the National Association of Realtors, 84% of consumers begin their search online, so it’s important for agents and brokers to market their listings where motivated home buyers and sellers are searching.”

Fagan said Homescape consumers view an average of 16 pages per visit.

Homescape now has 140 online newspaper partners.

In February, Homescape announced a nationwide marketing agreement with Realogy, which enabled approximately 700,000 property listings from Realogy’s residential real estate brands to be available on Homescape.com and its network of newspaper real estate sites nationwide.

Realogy’s residential real estate franchise systems include Century 21, Coldwell Banker, ERA, Sotheby’s International Realty, and Better Homes and Gardens Real Estate.

Chicago-based Classified Ventures is a joint venture owned by Belo Corporation, Gannett Co. Inc., The McClatchy Company, Tribune Company, and The Washington Post Company.


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