CNN in Talks to Acquire Mashable, Sources Say

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By: Brian Stelter | New York Times

AUSTIN, Tex. — CNN, a unit of Time Warner, and Mashable are in advanced talks that may lead to an acquisition of the social news Web site, three people with knowledge of the talks said.

Mashable, which specializes in stories about technology and social media, could bolster CNN.com, which is one of the most popular news Web sites in the United States. An acquisition of Mashable would make a statement about CNN’s interest in startups and social media.

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