By: Sarah J. Heim
Streaming Technology Comes To Advertising
(Adweek IQ) CNN
Interactive, which includes CNN.com, CNNfn.com and CNNSI.com, will become the
first online news organization to deliver full-motion video and audio streaming
banner ads across its Web properties beginning March 1, the company announced
The advertisements, created through partnerships with technology companies
EyeWonder and Bluestreak, will run on the CNN sites for a trial period ending on
April 15. Participating advertisers include MCI Worldcom, Mydiscountbroker.com,
New York-based Real Media, which provides online advertising technology to many
newspapers, recently signed partnerships with Bluestreak and EyeWonder in an
effort to offer more options to online newspaper advertisers.
“We are always looking for ways to make a CNN advertiser’s online ad campaign
more effective,” said Charles Theiss, senior vice president of sales and
operations at CNN Interactive, in a news release.
CNN reps hope that the trial offerings will give online advertisers a preview of
the full video and audio capabilities available in TV spots.
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