Collab/Space Chicago: Building a Business Case for Virtual Reality

Technology so effective it can make users feel nauseated might sound confusing until you have donned a virtual reality headset and felt as though you were about to fall off a cliff.

Several demonstrations of innovative virtual reality applications augmented a lively discussion Friday at Collab/Space Chicago on how sustainable businesses can be developed around the technology.

With CNN and other news media’s use of 360-degree video as encouragement, virtual reality companies are sprouting up throughout the country. A new tech blog,, aims to report on developments in this niche across the globe. Other new businesses are developing new gear or offering to analyze usage and determine where the traffic to VR and 360-degree videos on YouTube and Facebook originated.

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