Comments are Changing. Our Commitment to Audiences Shouldn’t.

One of the most rewarding — and at times, most humbling — parts about transitioning from digital storytelling into audience-driven storytelling for me has been learning how to solicit feedback and gather data from the audience that helps me understand what’s actually working for them — and what isn’t.

We’ve all seen social producers become engagement editors become growth hackers become platform editors and on and on and on — as all the while, we’ve been trying to help our colleagues understand that there’s more to our work than making shit go viral on the internet.

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