Comments Video Push Slate Ad Revenue Up 33 Percent In 2010

By: David Kaplan | paidcontent.org

The Slate Group, The Washington Post (NYSE:WPO – News) Co.‘s online-only unit house Slate.com, The Root.com, and ForeignPolicy.com, says that combined ad revenue from all those sites gained 33 last year. In an interview with paidContent, John Alderman, The Slate Group’s GM and the flagship site’s publisher, and Jacob Weisberg, Chairman of The Slate Group, pointed to a better mix of commenting and social media, more video and a broadening out of verticals from the core politics stories as the reasons behind their success.

Of course, Slate’s revenue growth also came amid an advertising recovery that lifted most digital media sites in 2010. Earlier this year, by way of comparison, Slate’s rival in high brow culture and sophisticated news coverage, The Atlantic, claimed its first profit “in decades” as ad revenues rose 37 percent, with online up an impressive 70 percent last year.

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