Community Papers Report Better Ad Revenue

By: E&P Staff

Not all is gloom and doom in the world of newspapers.

Preliminary numbers gathered by Suburban Newspapers of America (SNA) show that advertising revenue rose 0.5% in 2007. Publications that fall in this group represent total circulation of 12.5 million and about $2 billion in annual advertising revenue.

However these papers are not shielded by a downturn in the economy: In Q1 2008 the preliminary results showed an overall decline of 2.7% in advertising revenue. Still, the Newspaper Association of America said that in the same period, ad revenue fell 12.8%.

“For the most part, community newspapers are not experiencing the major declines the we are seeing with the large metro papers,” Nancy Lane, president of SNA, told the organization’s newsletter. “They are certainly affected by the tough economy but that is expected to be cyclical.”

She said that almost all of the companies that participated in the “beta report” are looking to launch new products or make acquisitions or grow staffs in 2008.

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