By: Staff reports

Startup Funnels Work To Free-lance Writers

Finding good content isn’t always easy. Especially for editors who’ve
been given extra pages to fill at the last minute.

A Kansas City company is trying to answer the demand for quality
writing with a new write-on-demand service. New World Content was created
earlier this month by two experienced journalists, Bonar Menninger and
David Fairchild.

After four years living the free-lancer’s life of Riley, Menninger said
the demand for work was more than he could keep up with. ‘I’m trying to
leverage my experience and give editors a place where they can go for
quality work,’ he said.

Menninger and his partner have created a database of nearly 100
established free-lancers with various backgrounds, from seasoned print
reporters to Web-only journalists to marketing writers. New World
Content will match writers with clients, including news companies and

Once an assignment is taken, New World Content will edit the copy
before turning it over to the client. ‘Our objective is to take the
risk and sweat out of it for clients,’ Menninger said.

One client, Healthcare Business magazine of San Francisco,
recently hired the company for a free-lance story. Managing Editor Ann
Movalson was pleased with the results. ‘You never know what you’re
getting with a new [free-lancer],’ she said, but this service pre-

screened the writer and edited the article before delivery.

New World Content doesn’t have any newspaper clients among its dozen or
so current customers, but Menninger is hopeful. ‘The challenge is
convincing editors that it makes more sense to do business with a
company than with an individual writer,’ he said. ‘Most are used to
working with individual writers, so I sense some are reluctant to
explore this model.’

The company offers per-word rates and a pledge of customer


Staff reports

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