Consumers Break Online Shopping Record

By: Ann M. Mack

(Adweek IQ) Spurred by holiday shopping deadlines, online consumer sales achieved an all-time weekly high of $2.2 billion for the week ending Dec. 13, according to comScore Networks. That is a 37% increase over the second shopping week following Thanksgiving last year.

The New York-based research firm’s findings are based on the actual buying activity of a representative cross-section of more than 1.5 million Internet users at more than 50,000 online merchants.

Spending on non-travel goods and services increased 36% the week ending Dec. 13 versus a year ago to $1.7 billion, while travel spending went up 41% to $507 million.

Cumulative consumer online sales from Nov. 1 through the week ending Dec. 13 reached $10.8 billion, up 32% from the same period a year ago. Non-travel sales increased 23% versus a year ago to $7.1 billion, while travel e-commerce rose 55% to $3.6 billion.

Thursday, Dec. 12, was the peak day for non-travel purchases for the holiday season to date, with sales reaching $288 million. The day’s total sales, including travel services, were nearly $400 million.

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