Consumers May Be More Trusting of Ads Than Marketers Think

The early results from a recent study that Kent Grayson, a Northwestern University marketing professor, did on consumer skepticism left him feeling a little, well, skeptical.

So he ran the trials a few more times. Each time, when participants were asked what they thought of modern advertising techniques, they answered with words like “credible,” “fair” and “good.”

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Google+
https://www.editorandpublisher.com/news/consumers-may-be-more-trusting-of-ads-than-marketers-think/
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *