There was a time not long ago when the news business was a roaring economic success. Newspapers sold millions of copies, companies paid large sums to advertise in them and proprietors of successful titles made bags of money. The news hit the streets one day and was fish and chips wrapping the next. Everything was simple.
Then the internet came along and turned the industry on its head. Most organisations initially opted not to charge for their content online, convinced that they could offset declining circulation and print advertising revenues with digital advertising.